Jürgen Held advises on all issues of trademark, design and competition law as well as media law. The focus of his work is the value-creating development and management of intellectual property portfolios (trademarks, designs, patents, know-how, etc.), the registration and monitoring of trademark and design rights, and the prosecution of infringements of intellectual property rights. He accompanies the legal aspects of advertising/communication campaigns and advises on media projects as well as merchandising and sponsoring. Furthermore, he supports companies in the exploitation and evaluation of intellectual property (licensing, sale, etc.).

Jürgen Held works as an attorney in the IP and Media and the IT Law and Data Protection departments.
His main areas of practice are:

• Wettbewerb und Werbung
• Urheber- und Medienrecht
• Marken und Designs
• Know-how- und Geheimnisschutz

• Working group on media and intellectual property law within the German Bar Association (DAV)
• German Bar Association (DAV)
• German Association for the Protection of Intellectual Property (GRUR)
• Marketing Club Region Stuttgart e.V.